Microcopy
Before & Afters
UX Writing is a creative process and I like to play with microcopy outside the scope of my day-to-day work.
I regularly look for examples of microcopy that could be improved, and have fun with them.
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Check out some of my microcopy "Before & Afters".
"Click here" for Asos
After
Before
You really need to work just to get through the original confirmation message, and there is no hierarchy to the information.
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I wanted to:
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keep all the original text
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tidy it up
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focus on the most important action for the user
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create a clear hierarchy
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get rid of all the 'click here's
TunnelBear
Don't guilt trip or confirmshame!
Never make your users feel bad when they unsubscribe.
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Saying goodbye in a nice way is always better.
Popular Mechanic
Too much information. Cognitive overload!
Arrgghh...
I can't focus on any of this. What do they want from me? Where do I put the email? Where do I confirm?
This is one big mess - too much information, too busy and too unclear. The microcopy is shouting at me.
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Clear, simple and useful​
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Getting rid of overkill graphics and microcopy cleans this up nicely. A simple, clear, useful message telling the user what to do and what to expect, works way better.