ASAF SHAHAR, UX Writer

I use everyday words to help users and interfaces communicate.

Who I am in 3 words: writer, fixer, human.

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asafshahar17@gmail.com | +972 058-4281180​

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Experience

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UX Writer, supporting Google, Waze

Employed by Nisha Pro, 2021 to Present

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• Creates content strategies, guidelines, and resources to optimize content across features

• Writes, edits, and iterates on UI text to guide users

• Works with PMs, designers and engineers to ideate and implement UX solutions

• Provides data-informed strategy and research deliverables to support and improve existing experiences

 

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UX Writer, E-gov Unit, Israel Government

2017 to 2021

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Created clear, simple and useful microcopy across E-gov digital platforms and products for citizens and businesses:

• Content strategy and design for new features

• English localization - created and implemented English writing guidelines for localizing content across gov.il and E-gov. Trained and managed English localization vendor contractors.

• Chatbot conversation design and copy for GovChat, gov.il's chatbot

 

Website Manager and UX writer, JIY

2013 to 2017

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• Responsible for the company website content, including microcopy and marketing material

• Set up and wrote the youth department blog

• Wrote guides, education programs and marketing material for the youth department

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Education

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• UX Writing, Content Design London, 2020

• Conversation Design, Robocopy, 2019

• UX Writing and Content Strategy, UX Writing Hub, 2019

• UX Design SQLabs, 2018

• Phototherapy - psychodynamic therapy training, Musrara 2011 to 2014

• BFA Animation, Bezalel Academy 2006 to 2010

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